GE

Summary

Challenge

The package needed to be green and protect the higher-priced LED bulb, look radically different and create a heightened benefits expectation of the product.

Solution

We presented GE with eight different 3D concepts. The chosen design, unlike any light bulb package in the market, provides extreme protection and visual product display.

Results

Thermoformed tray secures product in locked clamshell, while elliptical carton design implies a different product technology. Heat-free assembly and secure package closure.

When GE’s energy smart line of LED Bulbs needed a ‘Different’ single bulb package for their high-tech line of new household light bulbs, they turned to Display Pack. GE Consumer & Industrial, Division of General Electric Corporation, asked Display Pack to design and produce a single bulb package for their high-tech line of new Energy Smart LED Bulbs.

Challenge

Design, engineering, tooling and manufacturing staffs came together find cost-smart solutions to the design, manufacturing and assembly challenges posed by GE’s request.
They presented GE with eight different 3D concept renderings. GE selected a package design unlike any other light bulb package in the market. It not only allows for extremely secure and protective visual display of the actual product, but also for a considerable amount of graphic area for education and promotion.
It also meets all sustainability considerations and protects the bulb’s heat-averse nature during the assembly process, as well as providing consumers with an easy opening package.

Solution

Design, engineering, tooling and manufacturing staffs came together find cost-smart solutions to the design, manufacturing and assembly challenges posed by GE’s request.
They presented GE with eight different 3D concept renderings. GE selected a package design unlike any other light bulb package in the market. It not only allows for extremely secure and protective visual display of the actual product, but also for a considerable amount of graphic area for education and promotion.
It also meets all sustainability considerations and protects the bulb’s heat-averse nature during the assembly process, as well as providing consumers with an easy opening package.

Results

To safely secure the LED bulb and to minimize capital tooling investment, our CAD engineers developed, with a single tool, a mirrored, two-piece joined tray that serves as a secure locked clamshell.
The outside printed package carton is elliptically designed with front and back curves meeting at the package’s left and right side points, helping to create a tight edge, indicative of the different kind of technology represented by the package’s contents. The package design also allows it to be hung from a retail store peg-hook or to stand on retailing shelves on its sturdy, wobble-free base.
The package closing flaps interlock providing for easy, heat-free assembly, secure closure, as well as easy package opening by the consumer. In addition, both the front and back of the package provide multiple areas for in-depth education and promotion of the product.

The Shake N Share lid is one of the best products we have ever introduced into our theaters. Our guests love the lid for seasoning, shaking and sharing. Using the Shake N Share lid has resulted in less spilled popcorn, therefore reducing clean-up times and saving labor.

Kenyon ShaneLoeks Theatres, Inc. / Vice President/Food & Beverage

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